Heuer Watch Company was founded in 1860 by Edouard Heuer and is based in La Chaux-de-Fonds, Switzerland. In 1985, Heuer was bought by the TAG Company. The names were combined and a new brand – TAG Heuer was born.
Heuer Watch Company was founded in 1860 by Edouard Heuer and is based in La Chaux-de-Fonds, Switzerland. In 1985, Heuer was bought by the TAG Company. The names were combined and a new brand – TAG Heuer was born.